Do you hear what I hear?
When we were kids, we played a game in our neighborhood called 'telephone." I whispered something in Amy's ear, she whispered it in Suzy's, she whispered it in Joe's and so on.
We all laughed until we cried when Tommy told us what he heard and how it compared to what I actually said.
When it comes to successfully using the technologies of the Internet to market a small or medium sized business, it isn't always the technology that makes it possible that you need to know or worry about. Sometimes -- in fact more often than most are willing to admit -- the technology, like our childhood game, just underscores the need for message clarity.
We know that people remember
- 10% of what they read,
- 20% of what they hear and
- 50% of what they hear and see together.
We also know it isn't always best to put them all together and use video, or to keep people visually engaged while you deliver a flashed version of your powerpoint slides. And sometimes, there just isn't a strong need for a visual component in your message.
Podcasts, sometimes referred to as talk radio for the Internet, may be just what you need to keep everyone in your far flung organization up to speed on international market changes. It might also be the best tool for that low-key, educational and motivational series of interviews you've been thinking of doing as part of your lead generation program.
Today, your needs may be even more basic than that. Perhaps what you really need right now, is a simple to create and simple to use way to add a little vocal step-by-step help for visitors using your website ordering process for the first time.
In this section, you'll find some of the tips, tools and trainers we listen to and recommend. They can help you make sure that what you you say to your audience is what they actually hear.
Special Features
There
are a couple of standout products that we use that we think have a place
in every multimedia users toolchest. They include an inexpensive, but
very useful teleprompter, an easy to use audio
recording and posting tool in one and one of the best
guides to scriptwriting you'll find.
We'd like to hear from you too. Who have you found on the Internet that provides the products, ideas or services that make you sound like an audio professional? If you whisper it in our ear, we'll promise to give a shout out to let the world know.
